True North Sports & Entertainment has officially let the rest of the NHL in on the secret of their new jerseys. Unlike the logo fiasco, the Jets had a formal announcement today at 17 Wing in Winnipeg in front of a Dash 8, CF-18, and Hercules airplanes.  If you weren't able to make it to the event, the team had a live feed on their website courtesy of CBC Manitoba.


When you look at the new jersey, it comes pretty close to what people have been passing around on the web. One of the new additions to the jersey are the multiple stripes that are located at the elbow of each sleeve as well as the larger stripes on the bottom of the jersey.

As per the team, the authentic jerseys won't be available in stores until early October (followed by the replica 2-3 weeks later). You can pre-order jerseys today via the team website starting at 4:00PM. Given the delayed availability, one has to wonder how many counterfeit options will make their appearance until October. If you plan on ordering the jersey, please do so through the proper channels.


What do you think of the new jerseys? Personally, I think they did a good job. When it comes to the designing team sweaters, less is more. The only questionable move is adding two shades of the same color but given that it is a dark color, it isn't distracting. I could easily see myself wearing one of these jerseys.